Social Media Real Estate Marketing: Sell Listings Faster in Calgary

In today’s competitive Calgary real estate market, it’s not enough to just list a property-you need to market it where buyers spend the most time: on social media. Whether it’s Facebook, Instagram, or YouTube, leveraging social media real estate marketing can drastically increase a listing’s visibility and drive faster sales. At Photos 4 Real Estate, we provide Calgary realtors with a complete marketing kit that includes everything you need to succeed online-from scroll-stopping image posts and teaser videos to full social media reels and custom listing websites.

Why Social Media Matters in Real Estate Marketing

Over 90% of home buyers begin their search online, and a significant portion of that time is spent scrolling through platforms like Instagram and Facebook. If you’re not marketing your listings on social media, you’re missing out on a huge pool of potential buyers.

Benefits of Social Media Real Estate Marketing:

• ✅ Reach thousands of local buyers instantly
• ✅ Build brand recognition as a modern agent
• ✅ Drive more traffic to your listings
• ✅ Showcase listings with video and visuals
• ✅ Increase engagement with community-focused posts

What to Post: Social Media Content That Sells

To stand out on social media, your content needs to be consistent, visual, and professional. That’s why our Marketing Kit for Realtors includes:

📷 1. Eye-Catching Social Media Image Posts

We design branded and unbranded photo posts perfectly formatted for Facebook and Instagram. These help listings look polished and professional while promoting your brand.

🎬 2. Teaser Videos & Social Media Reels

Short-form video is the top-performing content on social platforms. We include:

• 15-30 second teaser videos
• Instagram Reels optimized for mobile
• TikTok-friendly formats These videos grab attention and encourage potential buyers to click for more.

🌐 3. Property Listing Websites

Every marketing kit includes a custom single-property website. Share the link on social media with a call-to-action like “Take a virtual tour today!”

Our Full Marketing Kit Covers the Listing Lifecycle

Photos 4 Real Estate offers more than just photography. Our marketing kit is built to cover the entire lifecycle of a listing, including:

Stage	Marketing Assets
Just Listed	Social posts, teaser video, listing website
Open House	Instagram story graphics, “Coming Soon” video
Just Sold	Social proof images, testimonial templates

This approach ensures you stay top-of-mind with clients before, during, and after the sale.

Tips to Boost Your Real Estate Social Media Marketing

Here are some actionable tips to get better results:

• 📅 Stay consistent: Post at least 3-5 times per week.
• 🧠 Use captions that tell a story: Highlight property features and emotions.
• 🗺 Tag locations and communities: Helps reach local buyers.
• 📲 Link to your website or listing page in every post.
• 🔁 Use trending Reels formats for more organic reach.

Ready to Market Smarter?

If you’re a Calgary realtor looking to boost your listings and grow your brand with professional social media real estate marketing, our Marketing Kit is the perfect solution.

👉 Explore our Marketing Kit for Realtors
📞 Contact us today to book your next shoot!